[JD] Tuyển dụng Marketing Executive tại Unilever

Marketing & Commercial

31 May 2024

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Marketing Executive - Job Description

Overview

Unilever is an organization committed to equity, inclusion, and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever, we are interested in every individual bringing their ‘Whole Self’ to work, including you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Job Descriptions

• Development of a share-growth-oriented marketing & category plan that seizes opportunities in product renovation, pricing strategy, competitor activities, customer/channel (e.g. convenience format, discounter) specific needs
• Represent consumer (insights), brand strategy, and product quality requirements on the cross-functional discounter team
• Develop & lead implementation of activation platforms and ideas based on the brand vision plan working with ICF communication teams and agencies for RM, PR, and BTL for the brand
• Translate marketing & category plan into a business framework and optimize commercial opportunities (identify threats). Feed into monthly and annual planning processes.
• Develop and implement a 12-18 month portfolio roadmap including product range & quality, brand build, value delivery for consumers, pricing & affordability, range extension
• Pro-actively feed market, category, and customer requirements into platform innovation projects
• Champion optimal launch of innovation platform
• Work with the communication team to ensure a-minded communication message is created in line with the brand-building communication plan, consistent with category needs.
• Monitor and review the effectiveness of innovation and renovation programs to inform plans.
• Ensure continued focus on and support of innovation platforms once launched.
• Management of marketing budgets within agreed targets and alignment with customer advertising activities.
• Other tasks assigned by the line manager

Job Requirements

• 2-3 years of classic brand experience in an FMCG environment.
• Business management and brand development experiences

🎯 Apply now**: LinkedIn (Link)**